A world in which every woman is able to fulfill her potential, both as an artist and an individual, and where women’s historical, cultural, political and artistic contributions to society are fully recognised, valued and celebrated.
We champion women artists. Our mission is to provide opportunities to women in the arts, celebrate their achievements, champion their historical, cultural, political and artistic contributions and act as a catalyst to eradicate the gender gap that contributes to widespread inequalities in the art world and society in general. We provide a safe, accessible, welcoming space where women can connect with one another for support and mentoring, learn new skills and access information, and their voice and discover the confidence to embrace new opportunities. We strive at all times to promote the achievement of individual potential.
INCLUSION - We are for all women and all art forms.
ACKNOWLEDGMENT - We acknowledge our business was founded on Australian Indigenous land and sovereignty was never ceded and we have benefited from a system based on the oppression of Indigenous people and culture.
DIVERSITY - We actively choose diversity of opinion, people and culture and value engagement.
CURATION - We believe in freedom of speech and challenging ideas; while needing strong curation of our exhibitions responsive to context.
EDUCATING - We are leading by example through the choices and decisions we make . We are all life long learners; and we model vulnerability.
RESPECT - We respect artists' stories, how they are told and their agency to tell them. We hold up other women and do not tear them down or hold them back.
COMMUNITY - We think connection to community can be transformative. Our decisions are weighed on how they benefit the wider community.
ABUNDANCE - We are non-competitive and are open-handed. We foster collaboration within our organisation and without.
SOCIAL RESPONSIBILITY - Our business model understands the desire for profit; and contributing the societal common good is not mutually exclusive.
SUPPORTIVE - We are not about critique, we are creating a safe support base. We respect the stage the artist is in within their artistic process.
CHALLENGING - We believe in providing the 'point of challenge' and offering invitations for artists to take 'safe' risks - creatively, personally, professionally.
MODELLING - We believe in supporting work life balance; and we support all that work with us to achieve this. Our leaders and team are all artists themselves; and we support their continued creative development
LEADERSHIP - We lead by example and stay above petty gender politics. We recognise that just as the Art World needs greater representation of female artists - it also needs greater representation of strong, dynamic and responsive female leadership.